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7 Instagram Tips for Small Businesses to Sell Well


Social media is now not only a media for sharing information or a place to mingle with close people. In many country, social media has been transformed into a tool for doing business, not even a few who use it to sell. One of the social media that is often used to sell is Instagram. With the number of monthly active users reaching more than 1 billion people, it is not surprising that the photo sharing media is widely used by businesses to promote their business. Even many novice business people are hunting for ways to sell on Instagram in order to reap the benefits and increase popular of social media on this one.

Selling on social media does promise and many advantages. For example, related to costs. Even promotion on social media can be done free of charge. Its range is fairly broad.

Unfortunately, many novice businesspersons are wrong in applying how to sell on Instagram. In addition, not a few are among those who make mistakes when promoting their business on social media on this one.

Mistakes That Are Often Made When Selling on Instagram

As a place to sell, Instagram does have great potential. However, you also need the right way to sell online on Instagram. Unfortunately, many business people are wrong in treating this social media. This is what results in the expected results not being obtained. Here are some mistakes that are often made when selling on Instagram.

1. Do not have a specific target audience

Promotion must be clearly directed. Targeted marketing will only waste time, energy, thoughts and money. Maybe you can attract the attention of many Instagram users with the content you created. But if most of them do not need the products or services to be offered, the sales conversion rate is also small. You could say this is one example of how to sell online on Instagram that failed.

Before doing promotions, first understand your target audience. If you already have a product, you can start by understanding who is likely to need the solution that will be offered. From here you can determine what content if suitable and effectively used as a way to sell online on Instagram.

2. Don't have an Unique brand voice

How can the public get to know your brand? All of that really depends on the brand of voice that you choose. Brand voice can be interpreted as a reflection of the character of your brand. Does the brand have a cheerful, elegant or other character, all of which can be identified by its brand voice.

Although called a voice, brand voice is not limited to audio. On Instagram, brand voice can be realized in the form of characters that emanate from the content created or from the way you communicate that you use. So to make your brand easier to recognize, try to make an authentic brand voice. At the very least, make a voice brand that has character, is quite unique and easily recognizable to the public. This way of selling on Instagram will help your business look more prominent among other similar businesses.


3. Only focus on the number of followers

When just starting to sell on Instagram, one thing to do is look for followers. Because no matter how sophisticated the way to sell on Instagram that you apply, all that will not give much results if you have little or no followers. However, you also shouldn't be too focused on the number of followers.

The number of followers can indeed be one measure of the popularity of your account. However, if you focus too much on chasing the number of followers, there are many things that will be overlooked. When you get a large number of followers, you have to change focus.

Keep in mind, from the total number of followers you have, usually only 10% who regularly see the content that you create. Therefore, find out what kind of followers are loyal and often see the content that you create. Followers like these have a greater chance of making purchases.
Maintain loyal followers like this. From them you can print sales. In making content it should also be adjusted to the needs and tastes of your followers. The effectiveness of how to sell on Instagram that you apply depends on it.

4. Do not do marketing

You can't just make content on Instagram and hope that someone will see it. You need to promote it. Use other social media to do it. If necessary, place a paid ad. Paid advertising is the fastest way to attract more attention. How to sell on Instagram this one also has the potential to print sales faster.

7 Ways to Sell on Instagram that sell well

To avoid the mistakes above, you must know how to sell online on Instagram Ads effectively. You can also apply the following tips to get your first sale or even increase sales of your online business.

1. Determine the audience

Before doing a promotion or how to sell online on Instagram, the first thing to do is to determine the target audience. Understand what kind of people might need a solution that you will offer later. From here, you can determine the brand voice to the appropriate content.

The more specific the target audience, the greater the percentage of conversions.

Turning followers into buyers or even customers will be easier. The number of audiences like this is indeed very small. But for starters it's good enough. If the type of product you have increases, then you can develop this target audience and how to sell online on Instagram that will be applied later.


2. Create a business Instagram account

Instagram provides several types of accounts. Besides personal accounts, there are also types of business accounts. You can actually use your personal account to sell on Instagram. But to increase credibility, you should create a business Instagram account. Business accounts are also equipped with several features that can facilitate you in applying the method of selling on Instagram that will be applied later.

Creating a business Instagram account is not difficult. You can make it through the settings menu then select the "Switch to Business Account" menu. When creating an Instagram business account, make sure you have created a Facebook account and Facebook fanpage first. That's because both of them will be needed when they want to create a business account on Instagram. Especially when you build a dropship business, using an Instagram business account is highly recommended.

3. Create interesting content and create as much as possible

In the early days of building a business on Instagram, you will be more focused on creating content. Create interesting content and create as much as possible. At least make your Instragram feed page not very quiet. How to sell online on Instagram this one must be done consistently.

The content created must be based on a predetermined audience. Also pay attention to the technical aspects when creating content. For example, such as shooting angles, lighting to the use of certain effects. When posting content, be sure to do it at the right time too. You have to know when your target audience access Instagram. In addition, posting content is made regularly.

4. Use hashtags

The hashtag doesn't just help emphasize the type of content or information that you want to emphasize. The hashtag also helps other users find the content that you created. That's why hashtags are often used as one of the sales techniques on Instagram.

The hashtag feature itself can be used for both photo and video content. However, the use of hashtags must also be done carefully. Choose the right hashtag. Customize the solution or brand that you want to offer. When you want to use it, make sure not to overdo it. Using too much hashtag will actually interfere with loyal followers who want to enjoy the content that you create.

5. Follow the account that is usually followed by your target audience

A new Instagram account certainly doesn't have a follower. To get followers, you can start by following other accounts. It's just, choose the account that is usually followed by your target audience. Adjust also the solution that you will offer later. If your target audience likes things that smell like traveling, follow accounts that smell like traveling. How to sell online on Instagram can help you connect with other Instagram users, especially those that fit the profile you are looking for.

Following accounts like this can also help you find out what kind of content would suit your audience. From here, too, you can create better and more interesting content. 

6. Follow the user account that matches the profile sought

To get lots of followers on Instagram, you can start by following other users who match the user profile you are looking for. It's just choose an account that is likely to need a solution that you will offer later. When you follow other accounts, there is a possibility that the account will follow back or follback. So by selling on Instagram, you can get followers.

When applying the method of selling on Instagram, you also have to remember. Not all accounts that you follow will follow back. To anticipate this, you must have good content and in sufficient quantities. In essence, give a reason that is strong enough for the account to want to follow back.

7. Don't hesitate to offer discounts

Consumers like discounts. So if you want to attract the attention of customers and even make them buy your product, try to offer discounts. You can list the old price and the price after the discount is deducted. This will make the offer look more attractive. To increase the effectiveness of how to sell on Instagram this one, also promote the offer in other media, be it other social media or online forums.



With you applying 7 Instagram Tips for Small Businesses to Sell Well can make your sales optimization on Instagram better, and you also get insight into 7 Instagram tips for small businesses to be in demand that are good on Instagram. After you read these Instagram tips for small businesses, it is recommended that you also read How to Successfully Build an Online Business so that you are not confused about building your dream business. May be useful !